Video: "Blanding"
Added 2019-02-20 13:00:02 +0000 UTCPatreon Exclusive! Joshua & Ryan discuss branding and consumerism in today’s ad-saturated online world, and they answer the following questions:
Is it ethical for companies to use the allure of minimalism as part of their advertising strategy? (1:05:45)
How do I resist the temptation to replace items that are no longer aesthetically pleasing but still useful? (1:09:44)
How can I determine if a company’s values truly align with my values? (1:16:15)
How do I refine our nascent company’s patchwork of personal values into a set of company values with which all team members agree? (1:27:03)
How can I be authentic in my social media feeds yet ensure I don’t alienate future collaborators? (1:30:30)
How can I cultivate my business’s brand without making my personal life part of the brand? (1:35:20)
LINKS
Article: Why so Many Brands on Instagram Look the Same
Bag: Pakt One
Book: Company of One
Book: Digital Minimalism
Book: How to Be Here
Book: Lost Connections
Book: Love Your Life, Not Theirs
Coffee: Bandit Coffee Co.
Coffee: Patricia Coffee
Essay: Abandoning Perfection
Essay: Consumption
Essay: Essentials, Nonessentials, and Junk
Essay: Five Questions to Ask Before Buying
Essay: How The Minimalists Are Using Social Media
Explore: notNeutral
Explore: Values
Instagram: The Minimalists
Listen: 5:5:1
Podcast: Reply All
Podcast: Congratulations
Podcast: Addiction, Depression, and a Meaningful Life
Podcast: The Life-Tidying Magic of Gentrification
Podcast: Values
Watch: Minimalism Documentary
Watch: Minimalist Home Tour | Behind the Scenes
Watch: Minimalist Home Tour | Joshua Fields Millburn
Watch: Used Car Commercial
Website: Ben Greenfield Fitness
Website: Mnmlist
MINIMAL MAXIMS
“Chasing trends today won’t make your future self happy.”
“You cannot buy a lifestyle.”
“Do the things that will make your future self proud.”
Comments
Just joined your Patreon so I'm late to this episode but... Your idea for the simple coffee shop is genius. I have your coffee shop name and logo! "blk" like "Black" but getting rid of the non-essential letters and alluding to the only black coffee idea. The logo would be a matte black square with gloss black letters in the lower right corner.
Jeffrey Burrell
2021-03-17 13:59:08 +0000 UTCI also like your point Josh that it is about consuming less and not about consuming nothing - very astute. I think its easy to fall into the trap and think - oh we should not be consuming anything. I think it harks back to something you pointed to in the tidying up podcast about having 'rules' and how any type of rule can be detrimental.
Geetha Janardhana
2019-02-20 18:15:13 +0000 UTC
