A Change in the AI Copyright Landscape
Added 2025-01-30 13:36:29 +0000 UTCIn an important and helpful update issued today, the U.S. Copyright Office — which administers copyright protections from the government to human-authored works such as films, TV shows, novels, art, music, even software — clarified that some forms of AI generated content can, in fact, receive copyright protection, provided that a human substantially contributed or changed the content in question.
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The report confirms that human creativity remains central to copyright law and intellectual property (IP) rights, even as AI tools become more widely used in artistic and commercial creation.
But it should also give enterprises, in particular, reassurance that their brands and IP will remain protected even when they integrate distinctive products and brand marks into AI generated media, such as Coca Cola’s controversial AI holiday commercial released late last year.
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