Chapter 427: Movie Release

  According to his wishes, Lionsgate's production department re-edited and produced "Far Cry", and then put it on display in four theaters near Chinatown in San Francisco, New York, Los Angeles, and Seattle.

The box office on the first day of release was 14,700 U.S. dollars, and the average daily box office for a single tube was 3,675 U.S. dollars, which was much lower than the average.

In the first week, it got 210,000 US dollars at the box office in 12 theaters, and the reputation was relatively general.

The freshness of Rotten Tomatoes is 3%, with 12 people supporting and 3 opposing.

The criticism of film critics is mainly in the plot. This movie has no plasma, short limbs, no psychotic zombies, and no terrifying music. The plot is not tense at all. After watching it, it will only make people drowsy.

Also, for the Hua Xia audience, the biggest selling point of this movie is the cool clothes of several female protagonists.

The American culture is open. If you want to see bikini girls, you can go to the beach to watch them, or go to the celestial park to watch people running naked. There is no need to buy a ticket to call the theater to watch.

If the movie is not attractive enough, the audience will naturally not buy it.

Lionsgate can only end the screening early and put the movie on the online CinemaNow screening.

CinemaNow is a streaming video website, originally invested and founded by Trimark Distribution Company.

After Lionsgate spent 60 million U.S. dollars to acquire Trimark Distribution in 2006, this website also became one of Lionsgate's assets.

The film "Far Cry" lost about 450,000 US dollars, including royalties, post-production, dubbing, publicity, labor and other funds.

There is also the box office aspect.

The distribution of the box office of Hollywood movies is determined based on the attendance rate of each theater.

The higher the attendance rate during the screening period, the more the distribution company gets. The attendance rate is too low, and the box office belongs to the theater, which is equivalent to compensating the theater for its losses.

The movie "Far Cry" almost failed to bring box office revenue to Lionsgate.

I don't know who revealed to the media the news that the film was bought by Link from Cannes.

After the movie went offline, many media outlets posted that he was out of sight, saying that he didn't invest in movies like the legend that he would win every investment.

When Harvey saw the news, he laughed loudly, sweeping away the haze brought to him by the big sale of "Bridesmaids" some time ago.

Harvey held a cigar and said to Matt Damon and Ben Affleck that there is no market for this kind of movie in the United States, but Link insisted on buying it.

After the film was brought back to Lionsgate, people in the distribution department told Link that everyone had a low evaluation of the film and there was no need for distribution. Link still insisted on distribution.

“Haha, when I heard the news, I thought I was taken aback. I also thought that Link had a unique vision and saw something we couldn't see. This movie might exceed everyone's imagination. Haha, there was no accident. It was indeed a bad film.”

Harvey laughed.

Matt Damon and Ben Affleck haven't seen "Far Cry" and it's not easy to evaluate, but they just don't understand why Link insists on releasing a movie that he knows will lose money.

"Link is too arrogant. He thinks he knows movies very well. The big sales of "Gossip Project" and "Bridesmaids" are his credit. He thinks he can do everything he wants. He can do whatever he wants. In fact, he is nothing.”

Harvey waved his arm vigorously, as if venting the depression in his heart, and even saliva spurted out.

“The release of this movie failed, and the enthusiasm of people in the circle for Link has indeed decreased a bit.”

Matt Damon said.

After the big sale of "Bridesmaids", many film companies wanted to cooperate with Palm Beach Pictures and Lionsgate.

Following the failure of the release of "Far Cry", it was rumored that Link personally decided to take it down. Everyone began to doubt Link's vision and became more cautious about cooperating with him.

When Harvey heard what he said, he suddenly thought that a few days ago Bob took the initiative to find Link and asked to participate in the investment in "The Master", and he couldn't help but regret it.

"Master" was also personally decided by Link to invest.

Will this movie have the same fate as "Far Cry"?

I knew I shouldn't have agreed to Bob in the first place, but it's a pity that now that the contract has been signed, 10 million production funds have also been credited to the crew's account, and it's too late to go back.

“Damn Link!Damn Bob!”

Harvey scolded fiercely in his heart, that was 10 million U.S. dollars. How could he be dizzy in the first place and believe that Link is a master of investing in movies?

“Harvey!Hi, Matt, Ben!”

Bob walked in and greeted.

Harvey glared at him uncomfortably, “Is there anything wrong?"”

“Regarding Lionsgate, after the failure of the release of "Far Cry", Link ignored everyone's objections and asked to continue to release the second movie he bought back, "Mr. Tree." Do you know about this?”

Bob said, holding a document.

“Mr. Tree?”

Harvey was taken aback for a moment, then suddenly laughed, “Is this true?"Far Cry" has failed, so he still insists on releasing that incomprehensible literary film?Is Link crazy?”

“Harvey, what are you talking about?”

Matt Damon asked curiously.

Harvey laughed a few times first, and then talked about Link buying two Chinese-language movies at the Cannes Film Festival.

The first one has been declared a loss, but Link refused to accept the reality and asked to continue to release the second Chinese-language film, which is an incomprehensible literary and artistic film.

The second film is a local Chinese theme. Because of different backgrounds and different cultural environments, there is no market in the United States.

Harvey said that he was asked to choose a movie for release. He would rather choose the horror movie with bikini girls than the second "Mr. Tree."

This movie will definitely lose money, and it is impossible for anyone to distribute it successfully.

Link knew that the movie would lose money and insisted on releasing it. This was disrespect for market rules and would definitely be punished, so he would say that Link was crazy.

“Why did Link do this?”

Matt Damon wondered.

“Because of the big sale of "Bridesmaids", the media held Link too high. Link thought he was omnipotent. Only when he floated would he do such an extremely stupid thing.”

Harvey waved his arm and cursed very happily.

"Cough!Harvey, things may be different from what you think.”

Bob interjected.

“Different?What's the difference?”

Harvey asked with a frown.

“The box office of this movie is not as bad as you said, and it can even be called a big sale.”

“How could it be?！Are you crazy too, how could that kind of movie sell well in the United States.”

Harvey said with a calm face.

Bob opened the folder in his hand and said: "Five days ago, "Mr. Tree" was screened in four theaters in North America. The box office on the first day was 13,200, and the single-tube box office was 3,301 U.S. dollars, with an attendance rate of about 28%.”

“The single-tube box office is 3,000, and the attendance rate is 28%. Do you tell this is a big sale?！”

If it weren't for rolling his eyes to damage his majesty, he would really like to roll his eyes at Bob.

“The next day, "Mr. Tree" grossed a total of 42,000 US dollars, a single-tube box office of 7,200 yuan, and an attendance rate of 76%.”

“Hmm?”

Harvey suddenly stood up, frowned and asked, "No, how could the attendance suddenly increase so much?"”

“Could it be that the movie is good, and word of mouth drives the box office?”

Ben Affleck asked.

“Impossible, that movie is incomprehensible to people like me who know something about Huaxia movies. Can ordinary audiences understand it?Bob, how did the attendance rate of "Mr. Tree" suddenly increase?Is it Lionsgate's box office fraud?”

Harvey asked in a deep voice.

“On the night of the release of "Mr. Tree", Link released a new single "Blind Lights" on YouTube. The video has been played more than 2 million times in 24 hours, and the current playback volume has exceeded 30 million times. Fans' evaluation of this song is very high.

The MV video of "Blind Lights" uses this movie. It is said that many fans like this song very much after seeing the MV, so they went to the cinema to support it.

As a result, the attendance rate soared on the second day, and the attendance rate of the four theaters reached 98% on the third day, which was full!The movie with the highest attendance rate during the same period.”

Bob said slowly.

Harvey opened his mouth, with an urge to curse.

When "Bridesmaids" was released, Link used a new song to promote the movie, and now he uses this trick again. Can't this bastard change his method?

Link is not only the owner of Lionsgate, but also the king of the music industry and a young idol. His albums have sold more than 10 million copies in the United States, with tens of millions of fans across the United States, and he has a great influence.

If he is willing to promote a movie, even if it is a pile of shit, there will be many people willing to spend money to join in.

Harvey closed his mouth and gritted his teeth fiercely.

“Using this method to promote movies is only useful in the first few days. When the popularity passes, the attendance rate will definitely drop. What was the attendance rate yesterday?”

“86%！At present, the cumulative box office in four theaters is 180,000 U.S. dollars. It is said that Lionsgate bought the film for 150,000 U.S. dollars, and it is expected to return within this week.”

Bob said.

“So what? Link is a superstar. He has to be invited to promote the movie. It costs millions every time. Counting that song, Lionsgate invested millions in publicity, but only got more than 100,000 at the box office. This is definitely not a big sale.”

Harvey said coldly.

Matt Damon and Ben Affleck nodded, agreeing with Harvey's words.

Link is a big star. If he wants, he can earn hundreds of thousands of publicity fees by participating in a movie event. If he is willing to write songs to promote the movie, the cost will be even greater.

Therefore, the current box office of "Mr. Tree" with 180,000 in five days is not too much.

“Huh, Link doesn't want to admit defeat, so we'll wait to see how much he can sell this movie without a market at the box office.”

Harvey took the cigar and pressed it fiercely into the ashtray.

(End of this chapter)